StableIQ — The operating system for the love of horses
Founding pilot · 2026

The operating system
for the horses you love.

Billing, WhatsApp, and per-horse care records — built for South African livery yards and the owners who trust them. One quiet place that replaces the diary, the spreadsheet, and most of the typing.

Apply for the pilot

Five yards. One direct line to the people building it.

We'll reply within two business days.
We'll only email you about pilot access. No marketing.
32 horses on the platform
97% WhatsApp delivered
R0 taken from your owner invoices
Made in South Africa
Champions are made here
Champions are made here — and we keep the records.
Smarter Stables, Intelligent Operations
The yard today

A WhatsApp group, an Excel sheet,
and a paper diary in the tack room.

Most livery yards run on three tools that don't talk to each other — and a fourth that's whoever happens to be awake.

01

The diary

Vaccinations, farrier dates, the vet's note from last Tuesday — scribbled in a notebook nobody trusts on the day it matters.

ABC
02

The spreadsheet

Monthly billing in Excel. EFTs hunted down across statements. Mistakes that surface on the 28th, after the chase emails have gone out.

23
03

The WhatsApp group

Daily updates to twenty owners means typing the same message twenty times. News arrives in the wrong order — or not at all.

??
04

The owners

They love the horse. They pay the bills. They have almost no visibility into what happens in their absence — and they're starting to ask.

How it works

One quiet place
for the whole yard.

StableIQ replaces the diary, the spreadsheet, and most of the WhatsApp typing with a single tool for the yard — and a clear window for each owner.

Money in the bank

Auto-issued invoices
in your numbering scheme.

Monthly invoices issue themselves. WhatsApp reminders go out before due date and escalate on day 7 and 14. EFTs reconcile against bank statement uploads. Yoco card links for owners who prefer cards.

  • FNB, Capitec, Nedbank, ABSA, Standard Bank CSVs supported
  • One-tap reminder send · escalation built in
  • Per-yard invoice numbering you control
StableIQ Dashboard
Communication, finally calm

The right message
at the right moment.

Meta-approved WhatsApp templates send vaccination reminders, farrier notices, and today's field update — to the right owner, at the right time, in the same tone you'd write yourself. Replies thread back by horse.

  • Templates pre-approved · zero number-ban risk
  • One-tap broadcast or per-owner targeted
  • Delivery + read receipts visible to the yard
Owner view — My Horses
What the owner sees on WhatsApp
WhatsApp owner notifications — billing and care updates
One source of truth

Every vaccination,
vet visit, and field note.

Recorded against the horse, not buried in a thread. Searchable, exportable, and quietly available to the owner — so they stop asking and you stop typing the same answer.

  • Care schedule with auto-due-date reminders
  • Owner-side passport, photos, and live updates
  • Full incident & medical history timeline
Log Incident screen
Equestrian excellence
Built for serious yards
Every horse deserves a professional team behind them.
StableIQ connects yard managers, owners, vets, physios and farriers — so nothing falls through the cracks.
Pricing

One retail price.
A better margin the bigger you grow.

Owners pay the yard R195 per horse, per month, for their live window into the horse's life. The yard pays StableIQ a wholesale rate — and keeps the margin. The bigger the yard, the better the rate.

What the owner pays the yard
R195/ horse / month
A live window into their horse's life.
Vaccinations, farrier, vet visits, photos, today's update from the field. Statement history. Pay by Yoco card or EFT. No app to install.
What the yard pays StableIQ
R107.25/ horse / month — at scale
The platform, plus your margin built in.
Wholesale rate per horse on a tiered scale. You bill your owners, you keep the difference. StableIQ takes nothing from your invoices.
Wholesale tiers
Discount applied automatically based on horse count
Horses on platform
Wholesale rate
Discount
Yard margin per horse
1 – 10
R136.50
30% off
R58.50 / month
R702 / horse / year
11 – 30
R126.75
35% off
R68.25 / month
R819 / horse / year
31 – 60
R117.00
40% off
R78.00 / month
R936 / horse / year
61+
R107.25
45% off
R87.75 / month
R1,053 / horse / year

No base fee. No setup fee. No commission on the invoices you raise.
Founding pilot yards get the 45% tier regardless of horse count for the whole of year one.

Saddle fitting
Farrier
Equine vet
Trusted professionals

Your horse's full care team,
already connected.

Pre-loaded Cape equine professionals. Reports land in the horse profile. Vet alerts fire automatically. Owners get the full picture, every time.

Olivia Prinsloo
Preferred physio · Cape
Olivia Prinsloo
OP Vet Physio · Durbanville
Start Line Vet Physiotherapy
Preferred physio · Cape
Kirsten Straszacker
Start Line Vet Physio · CAP
Olivia Prinsloo · OP Vet Physio
📞+27 82 417 6023✉️opvetphysio@gmail.com
Kirsten Straszacker · Start Line Vet Physio
📞+27 72 130 7696✉️kirsten@startlinevetphysio.com
Glen Zimmerman · WC Farriers
📞+27 73 936 4445✉️wcfarriers@gmail.com
🧘
Physio session booked in the app
Owner gets a WhatsApp reminder the night before with physio contact included.
📄
Report stored in horse profile
SOAP notes uploaded after session. Owner gets WhatsApp summary of findings and plan.
💳
Invoice + Yoco payment via WhatsApp
Physio sends invoice to owner via WhatsApp with Yoco payment link. One tap to pay. No chasing.
"Being listed on StableIQ means yard owners find me when their horse needs physio — and every session is stored in the record automatically."
— Olivia Prinsloo · OP Vet Physio
Cape Vet Equine Practice
Dr. Lauren Brews
24hr: 021 712 2290
Baker McVeigh International
Milnerton Equine
021 552 3450
Vetscape Animal Hospital
Paarl · Emergency
060 469 7378
Yard manager with horse at golden hour
"The yard that runs itself, so you can focus on the horses."