The operating system for the horses you love.
Billing, WhatsApp, and per-horse care records — built for South African livery yards and the owners who trust them.
We'll only email you about pilot access. No marketing.
A WhatsApp group, an Excel sheet, and a paper diary in the tack room.
The diary
Vaccinations, farrier dates, the vet's note from last Tuesday — all scribbled in a notebook that no one trusts and no one can find on the day it matters.
The spreadsheet
Monthly billing in Excel. EFTs hunted down across statements. Mistakes that surface on the 28th, after the chase emails have already gone out.
The WhatsApp group
Daily updates to twenty owners means typing the same message twenty times. Owners get news in the wrong order, or not at all.
The owners
They love the horse. They pay the bills. They have almost no visibility into what actually happens in their absence — and they're starting to ask.
One quiet place for the whole yard.
StableIQ replaces the diary, the spreadsheet, and most of the WhatsApp typing with a single tool for the yard and a clear window for each owner.
i.
Money in the bank
Auto-issued monthly invoices in your numbering scheme. WhatsApp reminders before the due date. EFTs reconciled against bank statement uploads, Yoco card links for the owners who prefer cards. You see who has paid at a glance.
ii.
Communication, finally calm
Meta-approved WhatsApp templates send the right message to the right owner at the right moment — vaccination due, farrier next week, today's update from the field. Replies come back into one inbox, threaded by horse.
iii.
One source of truth
Every vaccination, farrier visit, vet check, weight, feed change, and daily note recorded against the horse. Searchable, exportable, and quietly available to the owner — so they stop asking and you stop typing.
Two sides. One price each.
For the yard
A small monthly base
Pay a flat per-yard fee for the platform. Every cent you bill your owners stays yours — StableIQ doesn't skim invoices. You get the dashboard, the templates, the reconciliation, the team logins.
For the owner
R120 per horse, per month
Owners pay a small monthly fee per horse, billed directly. In return they get a live picture of their horse's life: vaccinations, farrier, vet visits, feed changes, photos, and today's field update.
What that adds up to
30 horses × R120/mo = R3,600/mo
That's what a typical 30-horse yard generates for StableIQ in owner profile fees. We use it to keep building. The yard gets the platform — and gets to look like the operation it already is.
“I'd pay R120 a horse just to stop chasing payments at the end of every month.”
Johan · yard owner, outside Pretoria
Founding pilot · 2026
Five yards. One direct line to the people building it.
- 50% off the founding price for your first year.
- A direct line to the founder — your feedback shapes the next release.
- Concierge migration from your current spreadsheets, diary, and WhatsApp group.
- Priority voting on what we build next, before anyone else sees the roadmap.
We'll reply within two business days.